# Digital PR Campaign Audit Checklist: What to Review Before Outreach

A practical Digital PR campaign audit checklist covering idea strength, methodology, source pages, journalist angles and outreach readiness.

Canonical URL: https://nche.uk/blog/digital-pr-campaign-audit-checklist/

Contact: Cout@nche.uk
LinkedIn: https://www.linkedin.com/in/pcoutanche/

## Start with the one-sentence story

If the campaign cannot be explained clearly in one sentence, it is not ready for outreach. The sentence should include what was analysed, what changed or ranked highest, why it matters and who should care. A campaign can have supporting angles, but the core route needs to be simple enough for a journalist to understand without reading a long methodology note first.

## Check whether the data supports the headline

A common failure point is a headline that reaches further than the data allows. Review the original source, sample size, collection method, geography, timeframe and ranking logic. Make sure every claim in the release and source page can be traced back to a defensible calculation.

## Review the journalist fit

A campaign may be interesting internally but still weak for the target media. Check whether each journalist segment has a reason to cover it. National, regional, trade and lifestyle journalists often need different hooks, quotes and proof points.

## Audit the source page

The source page should make the journalist’s job easier. It needs a clear title, summary, methodology, useful tables, relevant context and contact details. If it hides the data, buries the method or looks like a thin SEO landing page, it weakens the campaign.

## Make the pre-outreach fixes

Before sending, list what must be fixed, what can be simplified and what should be cut. Outreach volume will not rescue an unclear story route.

## When to ask for a senior review

Ask for a review before outreach starts if the campaign has a complex methodology, unclear source page, slow approval chain or weak journalist route.