# Digital PR case studies

Anonymised campaign route breakdowns for Digital PR campaign planning and review.

Canonical URL: https://nche.uk/case-studies/

Contact: Cout@nche.uk
LinkedIn: https://www.linkedin.com/in/pcoutanche/

## Campaign routes

Data-led careers, sports, entertainment and state-level data campaigns.

## Purpose

These pages focus on lessons, structure and journalist usefulness rather than confidential client detail.


These pages are not presented as full client case studies. They are anonymised Digital PR campaign route breakdowns, designed to show how a raw idea can be shaped into a clearer journalist-facing asset.

Each example focuses on the decisions that usually make or break a campaign before outreach starts: whether the data source is credible, whether the methodology is simple enough to explain, whether the headline route is specific, whether local or sector angles exist, and whether the source page gives journalists enough context to cite or link back.