# Peter Coutanche - Independent Digital PR Strategist

Canonical page: https://nche.uk/

Peter Coutanche is an independent Digital PR strategist and consultant offering campaign reviews, workflow audits and senior advisory support across data-led PR, expert commentary, reactive PR and campaign workflow.

## What I do

I help teams pressure-test Digital PR ideas, improve journalist-facing stories and make campaigns cleaner before they reach production or outreach.

Useful areas include:

- Digital PR campaign audits and reviews
- Workflow audits and bottleneck fixes
- Creative Digital PR strategy
- Data-led campaign routes
- Expert-led and reactive PR advisory
- Source page, methodology and press release review
- Editorial positioning and narrative development

## Campaign experience

Agency-side campaign work has included more than 1,200 confirmed landed links and more than 1,500 total mentions, journalist requests and related opportunities across UK, US and international media.

## How I can help

I am most useful when a team already has raw material: a campaign idea, dataset, report, press release, source page, methodology, expert route or workflow that needs experienced editorial and strategic judgement before launch.

I do not position the service as media-list building or extra outreach capacity. The value is in senior review before time is committed to production or journalist outreach.

## Selected public coverage examples

- The Scotsman - entertainment data-led campaign
- The Sun - sport data-led campaign
- Forbes - careers data-led campaign
- NJ.com - state-level data-led campaign
- Love Travel Beauty - entertainment data-led campaign

## Key links

- About: https://nche.uk/aboutme/
- Contact: mailto:Cout@nche.uk
- LinkedIn: https://www.linkedin.com/in/pcoutanche/
- LLM/site summary: https://nche.uk/llms.txt