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Cout@Nche.uk
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(+44) 7444 799 704
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>> Summary
A dynamic Public Relations and Communications professional with a proven track record in creative digital strategy and media engagement. Expert in crafting eye-catching, strong narratives, building relationships, and delivering high-impact campaigns. Specialising in providing journalists and media outlets with valuable insights and stories - spanning from data-driven analysis, expert commentaries, to reactive responses - for both B2B and B2C news. Exceptionally proficient across a wide spectrum of digital tools and platforms.
>> Professional Experience
Senior Digital PR Manager | Kensho Media | 2025 – Present
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Leading high-impact Digital PR strategy across multiple client accounts, delivering Tier 1
media coverage, authoritative backlinks and measurable organic growth.
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Architecting proprietary, data-led campaigns by building original datasets, scraping and
aggregating large-scale data, and transforming raw information into headline-ready stories.
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Designing and coding bespoke tools, automations and research workflows to create scalable press
assets that competitors cannot easily replicate.
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Blending technical capability with creative storytelling to turn complex data into commercially
valuable narratives for both B2B and B2C audiences.
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Leading campaign execution end-to-end, from ideation and development through outreach, coverage
acquisition and performance analysis.
Digital PR Executive | Search Intelligence LTD | 2023 – 2025
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Leading Digital PR campaigns & initiatives, significantly boosting online visibility and brand presence for a diverse range of clients, with varying niches.
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Cultivated media and influencer relationships, consistently securing valuable coverage, brand mentions and links.
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Managed multiple PR campaigns, ensuring timely delivery and measurable results through strategic planning.
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Utilised data insights to optimize campaign performance and achieve key objectives, re-using and re-angling data to deliver alternate versions of the same campaign.
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Created and developed engaging communication materials for various digital news, television, and radio channels their respective audiences.
Home Delivery Driver | Morrisons P.L.C. | 2022 – 2023
- Maintained exceptional customer service, timekeeping and demonstrated strong organizational skills in unsupervised daily operations.
Digital Assistant / Technician / Researcher | Liam Bailey | 2021 – 2022
- Provided comprehensive digital support, including in-depth research, content management and organization, and regular technical assistance, including advanced troubleshooting.
>> Education
MA Media, Culture and Society
| | University of East Anglia | 2020 (Transfer) – 2022
- Achieved Upper Second Class Honours (2:1)
MA Digital Media
| University of Sussex | 2019 – 2020 (Transfer)
BA(Hons) Audio Production
| University of Sussex | 2016 – 2019
- Achieved Upper Second Class Honours (2:1)
>> Skills
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Digital & Technical Mastery: Comprehensive knowledge of Digital PR platforms, advanced SEO strategies, robust Data Analysis, Content Management Systems (CMS), Content Production (Audio, Video, and Written), , Performance Analysis, Technical Troubleshooting, and Information Management.
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Public Relations & Communications: Proficiency in Strategic Communications, Strategic Campaign Management, Media and Influencer Relations, Content and Narrative Creation, Excellent Copywriting Standards, Content Strategy & Planning, Audience Engagement, and Industry Networking.
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Research & Analysis: Expertise in Interdisciplinary Research, Critical Media Analysis, Theoretical & Conceptual Application, Cultural & Societal Impact Assessment, and Media and Communication Theory.
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Project Management & Interpersonal: Excellent Written & Verbal Communication, Project Management, Fluid Cross-functional Collaboration, Time Management, Multitasking, Problem-Solving, Adaptability, Client Relations, Autonomous Work, and Creative Entrepreneurship.
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Creative & Logistics: Skills in Audio Production, Event & Personnel Logistics, Research & Analysis, and Advanced Troubleshooting.
>> Volunteer Contributions
Music Teacher | Holt Youth Project
Sound Technician, Artist Liaison
| Latitude Festival (x2), Symmetry Festival, OxJam, Dubs at the Hall
References available upon request.
