Senior Digital PR Strategist

Campaign strategy across data-led, reactive, and expert-led formats β€” focused on authoritative coverage and long-term visibility across UK & US markets.

Work with me

I take on a small number of advisory projects focused on campaign direction, angle development, and coverage quality. If you need senior input without agency drag, email me and I’ll reply with next steps.

Campaign strategy & oversight

Concepts, angles, positioning, and publication targeting β€” with senior direction throughout.

Ideation sprints

Fast, focused idea development for brands or agencies that need fresh, defensible campaign concepts.

Reactive & expert commentary planning

Processes, hooks, and angle frameworks to win quick-turn coverage without sacrificing quality.

Selected coverage

A small sample of recent coverage. (Full examples available privately.)