Independent Digital PR Strategist

Campaign strategy across data-led, reactive, and expert-led Digital PR — focused on authoritative coverage and long-term search visibility.

Email LinkedIn LinkedIn
🇬🇧 UK · +44 7444 799 704
🇪🇸 ES · +34 711 099 911

About Peter Coutanche

Peter Coutanche is a Senior Independent Digital PR Strategist working across UK and US media markets. He specialises in data-led campaigns, reactive media strategy and expert-led commentary designed to earn authoritative coverage and long-term search visibility. His work focuses on Digital PR campaigns that combine media insight, original datasets and journalist-first narratives to generate high-authority coverage.

Work with me

Senior direction across Digital PR campaigns — from angle development and data strategy to journalist targeting and coverage quality review.

Campaign strategy

Frameworks that win coverage: insight-led angles, datasets and narratives built for authority and longevity.

Reactive PR

Fast-turn support: trend mapping, journalist-first pitching and coverage triage for maximum relevance.

Expert-led PR

Media-ready commentary and spokesperson positioning designed to earn trust and pickup.

Training & oversight

QA, coaching and strategic oversight to improve hit rate, coverage quality and repeatability.

Selected coverage

A small sample of coverage across UK & US publications.