Independent Digital PR Strategist
Digital PR campaign reviews, workflow audits and senior advisory support.
I help brands, agencies and marketing teams pressure-test campaign ideas, data-led angles, methodologies, source pages, expert commentary and production workflows before they reach journalists.
- 1,200+confirmed landed links
- 1,500+mentions, requests and opportunities
- UK, US and internationalmedia markets
Core services
Senior review before production, approval or outreach.
Most teams do not need another person to send emails. They need someone to spot whether the story route is defensible, whether the asset is useful, whether the methodology will survive scrutiny and whether the workflow is slowing everything down.
Campaign audits
Review ideas, releases, source pages, data routes, outreach readiness and journalist fit before launch.
02Workflow audits
Identify the bottlenecks between ideation, data, approvals, design, source pages and outreach.
03Data-led PR
Pressure-test datasets, calculations, methodology notes, local angles and story framing.
04Expert commentary
Tighten spokesperson positioning, quote structures, approval paths and journalist usefulness.
Positioning
A practical outside view for Digital PR teams with raw material already in motion.
I work at the point where Digital PR strategy, editorial judgement, data feasibility and workflow meet. The best fit is a team that already has a campaign idea, dataset, report, draft release, source page, internal expert or messy production process, but wants a senior view before committing more time.
I am not positioned as a general SEO agency, paid ads manager, social media manager or outreach-only freelancer. The value is in the experienced opinion before launch: what is strong, what is unclear, what is risky, what is missing and what should be fixed, simplified or cut.
Proof
Campaign experience across competitive media markets.
Agency-side Digital PR work has included 1,200+ confirmed landed links and 1,500+ total mentions, journalist requests and related opportunities across UK, US and international media. Campaign and client details are deliberately kept light where needed.
Resources
Digital PR review frameworks and practical guides.
The blog is built around the questions teams should ask before outreach starts: whether the campaign has a story, whether the methodology is defensible, whether the source page is useful and whether the workflow is clean enough to scale.
Digital PR campaign audit checklist
What to review before outreach, from idea strength to source-page clarity.
MethodologyHow to review a data-led methodology
Data credibility, calculations, local angles and journalist defensibility.
WorkflowCommon Digital PR workflow bottlenecks
Where campaigns slow down and how to fix the handoffs.
Work with me
Need a senior review before a campaign reaches journalists?
Send over the stage you are at, what exists already and what you want pressure-tested. I can review campaign direction, methodology, source pages, releases, expert commentary or the workflow around them.