Independent Digital PR Strategist
I design and lead Digital PR campaigns that secure high-authority media coverage — combining strategy, positioning, and execution to drive measurable visibility.
About
Senior Digital PR Strategist working across UK and US media markets, specialising in campaign direction, editorial positioning, and high-authority coverage.
I lead campaigns from concept through to coverage — developing commercially aligned angles, shaping narratives that resonate with journalists, and securing placements across national and tier-one publications.
My work is focused on delivering measurable visibility and long-term search impact through a combination of data-led insight, reactive media strategy, and expert-led commentary.
Work with me
Campaign strategy
End-to-end campaign direction — from angle development and data strategy through to positioning and coverage execution, designed to win in competitive sectors.
Reactive PR
Fast-turn commentary and trend-led pitching — identifying opportunities, crafting journalist-ready responses, and securing timely high-authority coverage.
Expert-led PR
Media positioning and spokesperson development — turning internal expertise into authoritative commentary that earns consistent national coverage.
Training & oversight
Strategic support for in-house teams — refining campaign output, improving hit rates, and building repeatable Digital PR processes.