The Scotsman
Entertainment data-led campaign
Independent Digital PR Strategist
Digital PR campaign reviews, workflow audits and senior advisory support across data-led PR, expert commentary, reactive PR and campaign workflow. I help teams pressure-test ideas, improve journalist-facing structure and identify what needs fixing before launch.
Campaign experience
Agency-side campaign work has included 1,200+ confirmed landed links and 1,500+ total mentions, journalist requests and related opportunities across UK, US and international media.
1,200+
confirmed landed links
1,500+
mentions, journalist requests & opportunities
UK, US and international
media markets
About
Senior Digital PR Strategist working across UK, US and international media markets.
I work at the point where Digital PR strategy, editorial judgement, data feasibility and workflow meet. I’m usually most useful when a team already has the raw material: a campaign idea, dataset, report, draft release, source page, internal expert or messy production process, but needs a senior outside view before it reaches journalists.
That work can include campaign and workflow audits, pressure-testing data routes, restructuring releases, sharpening source pages, reviewing expert commentary, identifying bottlenecks and giving practical recommendations on what to fix, simplify or cut.
I don’t come in as a media-list builder or an extra pair of outreach hands. The value is in the experienced opinion before launch: what’s strong, what’s unclear, what’s risky, what’s missing and how the workflow could be cleaner.
I combine current agency-side data-led Digital PR work in highly competitive sectors with extensive previous campaign experience across data-led, expert-led and reactive formats.
Work with me
Campaign audits & reviews
Senior outside review for campaigns, releases, reports, source pages, methodologies and outreach plans before they reach journalists.
Workflow audits & bottleneck fixes
Review of Digital PR workflows, handoffs, templates and production steps to identify where campaigns become slow, unclear or difficult to scale.
Creative DPR strategy
Campaign territories, story routes, data-source direction, local angles, expert-led opportunities and reactive PR routes.
Expert-led & reactive PR advisory
Experienced review of spokesperson positioning, commentary angles, quote structures, reactive monitoring categories and approval workflows.
Most useful when a team already has the raw material, but needs experienced editorial and strategic judgement before committing time to production or outreach.
Built for cleaner campaign production
Strong Digital PR work often breaks down in the handoff between idea, data, methodology, release, source page, approval and outreach. I help teams simplify that path with clearer campaign architecture, better templates, stronger review points and practical fixes for the bottlenecks that slow production down.
Selected coverage
A small selection of public linked examples. Campaign and client details are deliberately kept light.
The Sun
Sport data-led campaign
Forbes
Careers data-led campaign
NJ.com
State-level data-led campaign
Love Travel Beauty
Entertainment data-led campaign
Digital PR audit, review and advisory enquiries
For campaign, report, source-page, expert commentary or workflow review enquiries, email Cout@nche.uk.