Campaign strategy
Frameworks that win coverage: insight-led angles, datasets and narratives built for authority and longevity.
Independent Digital PR Strategist
Campaign strategy across data-led, reactive, and expert-led Digital PR — focused on authoritative coverage and long-term search visibility.
Email
LinkedIn
🇬🇧 UK · +44 7444 799 704
🇪🇸 ES · +34 711 099 911
About Peter Coutanche
Peter Coutanche is a Senior Independent Digital PR Strategist working across UK and US media markets. He specialises in data-led campaigns, reactive media strategy and expert-led commentary designed to earn authoritative coverage and long-term search visibility. His work focuses on Digital PR campaigns that combine media insight, original datasets and journalist-first narratives to generate high-authority coverage.
Work with me
Senior direction across Digital PR campaigns — from angle development and data strategy to journalist targeting and coverage quality review.
Reactive PR
Fast-turn support: trend mapping, journalist-first pitching and coverage triage for maximum relevance.
Expert-led PR
Media-ready commentary and spokesperson positioning designed to earn trust and pickup.
Training & oversight
QA, coaching and strategic oversight to improve hit rate, coverage quality and repeatability.
Selected coverage
A small sample of coverage across UK & US publications.