About
Senior Digital PR Manager specialising in media relations and campaign direction, delivering high-authority coverage across UK, US, and EMEA markets — including placements in Forbes, Yahoo News, and Entrepreneur.
Summary
I lead Digital PR campaigns designed to secure high-authority media coverage and drive measurable brand visibility.
My work focuses on campaign direction, editorial positioning, and media strategy — developing narratives that align with journalist demand and consistently land coverage across national and international publications.
Professional Experience
- Lead Digital PR strategy across competitive sectors, aligning campaigns with growth objectives.
- Own campaign direction from ideation through to coverage, ensuring strong editorial positioning.
- Provide strategic oversight on campaign development, shaping narrative direction and execution.
- Secure high-authority media coverage across tier-one publications, strengthening visibility and authority.
- Delivered Digital PR campaigns across highly competitive sectors, increasing visibility and authority.
- Built and leveraged strong media relationships, consistently securing high-quality coverage.
- Managed multiple campaigns simultaneously, ensuring strong editorial output and delivery.
- Developed campaign narratives and editorial angles, identifying opportunities that resonate with journalists.
Earlier roles
Home Delivery Driver · Morrisons PLC (2022 – 2023)
Digital Assistant / Technician · Liam Bailey (2021 – 2022)
Education
- MA Media, Culture & Society · University of East Anglia · 2:1
- BA (Hons) Audio Production · University of Sussex · 2:1
Core Competencies
- PR & Strategy: Campaign Direction, Media Relations, Editorial Strategy, Narrative Development.
- SEO & Growth: Organic Visibility, Campaign Impact, Search Alignment.
- Execution: Campaign Management, Cross-functional Collaboration, Client Communication.