Make the page useful in the first screen
A journalist should be able to understand the campaign quickly. The page needs a clear title, short summary, main finding and route into the data without forcing the reader through long brand copy.
Put methodology where it can be found
The methodology should be close to the findings and written in plain English. Explain sources, dates, sample size, ranking rules and limitations. If the method is weak, hiding it will not help.
Check crawlability and indexability
The page should be indexable if it is intended to act as the campaign source. Check canonical tags, robots tags, status codes, internal links and whether tables or key findings are rendered in accessible HTML.
Design for citation
Journalists often need a clean link to support a claim. Make the page credible, focused and easy to reference. Include contact details, publication date, clear data tables and enough context to support the story.
Remove anything that weakens trust
Thin copy, unclear claims, stock imagery, unsupported superlatives and buried data all reduce usefulness. The source page should feel like evidence, not just a landing page.
When to ask for a senior review
If the campaign has a live deadline, a complex methodology, a source page in draft, an expert quote approval chain or a story route that feels unclear, get the review before outreach starts. It is much easier to fix the asset before journalists see it.