Who this is for
Teams with a campaign draft, dataset, report, source page, release or outreach plan that needs a final strategic review before it goes live.
Digital PR advisory
Digital PR campaign audit and review before outreach
A senior outside review of your campaign before it reaches journalists, covering the idea, data route, methodology, journalist angle, source page, release structure and outreach readiness.
What I review
The news angle, public-interest hook, audience fit, data route, methodology, calculations, source-page clarity, release hierarchy, journalist targeting logic and possible risk points.
What you get back
A structured review pack showing the campaign’s strongest route, weak points, pre-outreach fixes, potential journalist objections and recommendations for improving the asset before launch.
What I look for
Story strength, journalist usefulness and operational risk.
Good Digital PR is rarely just a clever headline. It depends on whether the campaign can be explained quickly, defended clearly and produced without losing its strongest angle. I review the material from that perspective, looking at both editorial quality and production reality.
The aim is to make the campaign easier to understand, easier to approve, easier to brief and easier for a journalist to use.
Common questions
Is this outreach support?
Not as the core offer. The focus is senior review, campaign direction and workflow clarity before outreach starts.
Can this work for agencies?
Yes. It is useful when an agency wants an outside review of a campaign, process or draft asset before it reaches journalists or clients.
Do you guarantee links or coverage?
No. The work is designed to improve the strength, clarity and defensibility of the campaign, not to promise a specific result.
Work with me
Need a senior review before a campaign reaches journalists?
Send over the stage you are at, what exists already and what you want pressure-tested. I can review campaign direction, methodology, source pages, releases, expert commentary or the workflow around them.