Who this is for
Teams using public datasets, scraped data, surveys, rankings, indexes, internal data or third-party reports to build journalist-facing Digital PR campaigns.
Digital PR advisory
Data-led Digital PR review for stronger, more defensible stories
Data-led campaigns need more than a dataset. They need a clear public-interest angle, defensible methodology, clean calculations, useful source-page presentation and enough editorial clarity for journalists to trust the route quickly.
What I review
Source credibility, recency, sample size, calculation logic, ranking rules, caveats, geography, local angle potential, methodology language and whether the story remains defensible under scrutiny.
What you get back
A clearer story route, a stronger methodology section, practical source-page recommendations and a view on what journalists are likely to question.
What I look for
Story strength, journalist usefulness and operational risk.
Good Digital PR is rarely just a clever headline. It depends on whether the campaign can be explained quickly, defended clearly and produced without losing its strongest angle. I review the material from that perspective, looking at both editorial quality and production reality.
The aim is to make the campaign easier to understand, easier to approve, easier to brief and easier for a journalist to use.
Common questions
Is this outreach support?
Not as the core offer. The focus is senior review, campaign direction and workflow clarity before outreach starts.
Can this work for agencies?
Yes. It is useful when an agency wants an outside review of a campaign, process or draft asset before it reaches journalists or clients.
Do you guarantee links or coverage?
No. The work is designed to improve the strength, clarity and defensibility of the campaign, not to promise a specific result.
Work with me
Need a senior review before a campaign reaches journalists?
Send over the stage you are at, what exists already and what you want pressure-tested. I can review campaign direction, methodology, source pages, releases, expert commentary or the workflow around them.