Services
Digital PR services for teams that need a stronger route before outreach
Campaign reviews, workflow audits and senior advisory support for brands, agencies and marketing teams working across data-led Digital PR, expert commentary, reactive PR and journalist-facing campaign assets.
Digital PR consultant
Strategic review and advisory support for teams that want senior Digital PR judgement before launch.
Pre-outreach reviewDigital PR campaign audit
Pressure-test the idea, data, methodology, source page, release and journalist angle before outreach.
Process reviewDigital PR workflow audit
Identify weak handoffs, approval bottlenecks and unclear ownership across campaign production.
Data-led campaignsData-led Digital PR
Review source quality, calculations, methodology, local angles and story framing.
NewsjackingReactive PR advisory
Build a faster, more controlled system for monitoring, approval and expert commentary.
Expert-led PRExpert commentary PR
Tighten spokesperson positioning, quote usefulness, approval routes and commentary angles.
How it works
Built around review, clarity and practical recommendations.
The starting point is usually an existing campaign idea, dataset, report, release, source page, internal expert or production workflow. I review the material, identify the strongest and weakest parts, and return clear recommendations on what to fix, simplify, cut or prioritise.
The work is intentionally focused on judgement before launch. It is not sold as guaranteed coverage, mass outreach or a replacement for your internal team.
Work with me
Need a senior review before a campaign reaches journalists?
Send over the stage you are at, what exists already and what you want pressure-tested. I can review campaign direction, methodology, source pages, releases, expert commentary or the workflow around them.