Case studies
Anonymised Digital PR campaign route breakdowns.
These are practical campaign examples, written as route breakdowns rather than confidential client case studies. They focus on the structure, journalist usefulness and lessons teams can take into future campaigns.
These pages are not presented as full client case studies. They are anonymised Digital PR campaign route breakdowns, designed to show how a raw idea can be shaped into a clearer journalist-facing asset.
Each example focuses on the decisions that usually make or break a campaign before outreach starts: whether the data source is credible, whether the methodology is simple enough to explain, whether the headline route is specific, whether local or sector angles exist, and whether the source page gives journalists enough context to cite or link back.
The aim is practical rather than decorative. A strong Digital PR route should make it easy for a journalist to understand the story, trust the evidence, find the relevant angle and explain the result to their audience without needing extra back-and-forth.
Data-led careers campaign route
How a careers dataset can be framed into a journalist-friendly story without overcomplicating the methodology.
Campaign routeSports data campaign route
How a sports dataset can be structured around fan interest, competitive comparison and clear ranking logic.
Campaign routeEntertainment data campaign route
How entertainment and culture data can be turned into simple, scannable angles for lifestyle and regional media.
Campaign routeState-level data campaign route
How US state-level datasets can create local angles, ranking hooks and defensible source-page assets.
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