Who this is for
Founders, agencies and marketing teams with a campaign idea, report, data route, expert commentary programme or Digital PR workflow that needs senior review before more time is committed.
Digital PR advisory
Independent Digital PR consultant for campaign review, strategy and workflow
I help teams pressure-test Digital PR campaigns before they reach journalists, with practical review across story direction, data feasibility, methodology, release structure, source pages, expert commentary and workflow.
What I review
Campaign territories, story routes, data feasibility, methodology notes, source pages, releases, outreach logic, expert commentary, reactive PR workflows and the handoff between each stage.
What you get back
Practical recommendations on what is strong, unclear, risky, missing or worth cutting, with enough detail for your team to make the campaign cleaner and more journalist-friendly.
What I look for
Story strength, journalist usefulness and operational risk.
Good Digital PR is rarely just a clever headline. It depends on whether the campaign can be explained quickly, defended clearly and produced without losing its strongest angle. I review the material from that perspective, looking at both editorial quality and production reality.
The aim is to make the campaign easier to understand, easier to approve, easier to brief and easier for a journalist to use.
Common questions
Is this outreach support?
Not as the core offer. The focus is senior review, campaign direction and workflow clarity before outreach starts.
Can this work for agencies?
Yes. It is useful when an agency wants an outside review of a campaign, process or draft asset before it reaches journalists or clients.
Do you guarantee links or coverage?
No. The work is designed to improve the strength, clarity and defensibility of the campaign, not to promise a specific result.
Work with me
Need a senior review before a campaign reaches journalists?
Send over the stage you are at, what exists already and what you want pressure-tested. I can review campaign direction, methodology, source pages, releases, expert commentary or the workflow around them.