Ideation without qualification
Teams often generate ideas faster than they qualify them. Add a simple review step that checks story strength, data availability, journalist fit and likely production effort before the idea moves forward.
Data arrives too late
If data feasibility is not checked early, the campaign can collapse after copy or design has already started. Review source access, calculations, cleaning time and methodology risks before the campaign is sold internally.
Approvals are unclear
Slow approval is usually a workflow problem, not just a stakeholder problem. Define who approves the angle, who approves claims, who approves quotes and who can make final changes.
Source pages become an afterthought
The source page is often built too late, even though it carries the evidence. Bring source-page structure into the campaign plan early so the story, data and outreach route match.
No post-campaign learning loop
Teams need to capture why something worked or failed. Track objections, journalist replies, coverage patterns and production delays so the next campaign starts stronger.
When to ask for a senior review
If the campaign has a live deadline, a complex methodology, a source page in draft, an expert quote approval chain or a story route that feels unclear, get the review before outreach starts. It is much easier to fix the asset before journalists see it.